Hand Grown in California Signifies a Hands-On Approach to Quality

One of the key challenges restaurant operators face in the evolving foodservice landscape is incorporating social responsibility into the business plan and onto the menu.* To demonstrate such personal and professional commitment takes determination and a clear strategy. Offering whole, natural and sustainably grown foods ranks high on the list of tactics.

As an industry with a history of hands-on production and a keen environmental conscience, California Avocado growers have been practicing sustainable agriculture for generations. Their well-tended groves supply the farm-to-table quality that meets the exacting standards of today's chefs. The California Avocado Commission's Hand Grown in California ad campaign reminds operators that behind each lush, ripe Fresh California Avocado they use is a grower and an industry they can trust.

Click on all three Hand Grown in California ads to view, or find them on the pages of Food Arts, Food Management, and Restaurant Hospitality.

*International Food Manufacturers Association Forecast and Outlook, Technomic, Inc., 2007